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There are no words
That’s what a friend said when this ad appeared in her Facebook newsfeed. She’s a boxer so the targeted ad sort of makes sense. Except not. Her words: “What even is this?” Boxing gloves for women who...
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Canada’s New Food Guide
By MarthaFitat55 Health Canada released its long awaited update to its food guide this week and the response has been swift. Overall I quite like it, and I wrote about it here in my bi-weekly column....
View ArticleDream Bigger, not “Crazier” Please Nike
We haven’t shared the new Nike women’s sports ad on the blog–much as we love almost all of it–because we’ve been nervous about the “crazy talk.” The “Dream Crazier” ad for the “Just Do It” campaign...
View ArticleIt may be an ad, but “Dream Further” inspires and uplifts
Did you know that the FIFA Women’s World Cup is happening right now, in France, from June 7th to July 7th? The latest Nike ad, released on the eve of the women’s World Cup of Soccer, is a...
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Kids and fitness trackers: the holiday edition (not)
TW: weightloss mentioned; negative self talk examples included. By MarthaFitat55 Almost two years ago this March coming, I wrote about targetting kids for weight loss campaigns and fitness trackers....
View ArticleA few short words about that peloton ad
That peloton ad has had its day and there’s not a lot new to add. I’m glad Monica Ruiz, the lead in the ad, is getting a chance to start over. And I learned a new descriptor, “sad eyebrows.” Oh, did...
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Getting gear that fits plus sized cyclists and hikers!
I’ve written about Machines For Freedom before in a blog post about safe cycling in the time of the pandemic where I noted that the model looked like me! Because despite the stereotypes, you don’t...
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Will 30 minutes a day of anything change my life? What about 10?
CW: mention of 30-day challenges promising weight loss and changes in body shape, strength, fitness, health– all being critiqued here. 30 is a very popular number among health and fitness writers and...
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Girls’ hockey and promoting the sport: Some fun alternatives to USA Hockey
USA Hockey ran the following Twitter campaign to promote girls hockey and there were, as you might expect, some criticism. We shared the controversy here. I loved some of the alternatives that people...
View ArticleOccupations for Women in 1887: My faves are Athlete and Scholar
We’ve written before about the odd combination of ads for smoking and women’s athletics: “It’s odd now, in light of all we know about the health impact of smoking, to think about a positive connection...
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